Why does The New York Times think the Yankees need Victory?


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The Victory Prima Pils, which was our No. 1 pilsner four years ago, again came in on top. It seemed to be alive in the glass, with wonderfully refreshing bitterness to balance the floral and citrus aromas.

According to Eric Asimov’s latest article in the The New York Times, our bat buddies up the Jersey Turnpike have a very serious and immediate problem (besides facing our Phillies). They don’t have Victory! More specifically they don’t have Prima Pils or any craft brewed Pilsners, for that matter. While we are obviously biased to the merits of Pilsner, we think Eric makes a really good case for why Pilsner should be the official beer for any ballpark . . .

That’s the nature of pilsners. The good ones don’t demand the spotlight. They enliven and refresh without diverting your thoughts from the game, or whatever else is at hand. And like good aperitifs, they stimulate the appetite — take note, stadium vendors — not for fancy foods but for the straightforward pleasures that you could once take for granted at a ballpark.

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European Tradition.


American Ingenuity.

The Victory Brewing Story

The story of Victory Brewing Company starts on a school bus in 1973 when fifth-graders Ron Barchet and Bill Covaleski stepped aboard, on their way to a new school. The two became fast friends and remained so, even as they grew up and went to college on opposite coasts. Just months out of college, Bill’s appreciation of good beer and access to his father’s home brewing equipment inspired him to explore the hobby. That same year (1985), Bill gave Ron a home brewing kit as a Christmas gift. With that, both Bill and Ron developed their love of the craft…
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