Are you pedaling to Victory?


Philadelphia Bike Race
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Mention the words “bike race” to anyone in the Philadelphia area and their response is not just any bike race, it is THE bike race. Brightly clad riders spinning by at break-neck speeds or pedaling valiantly up the Manayunk Wall as they traverse the Philadelphia International Championship pro cycling tour course.

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This is the 25th anniversary of the Philadelphia International Championship pro cycling tour races.Sponsored by TD Bank and presented by the Commonwealth of Pennsylvania, the 156-mile race is the longest running single-day cycling road race in the United States. As the Official Beer of the race, Victory Brewing Company is immensely proud to have been invited to be part of such a long-standing tradition. Race participants and fans who are hanging out on Champions Row will get to enjoy complimentary Victory Prima Pils and HopDevil!

Victory’s support for cycling is rooted in President, Bill Covaleski’s love of the sport. He is not only a cyclist himself, but Bill was a race volunteer from 1985 to 1988. Victory has a long standing history of backing local racing teams, including a women’s team that was previously lead by current OUCH Cycling (presented by the Maxxis team)Team Director Mike Tamayo. Local rider, Floyd Landis is an OUCH Cycling team member and his teammate, Tim Johnson is a Golden Monkey fan. So whether you are bringing your cowbells out to the Manayunk Wall, Lemon Hill or Main Street, we, here at Victory, encourage everyone to come out, raise a Prima Pils or a summer perfect Whirlwind and cheer on the hard-riding contestants! If you are at the race and see people in Victory T-shirts, Please come say Hi! You might get a chance to meet Brewmaster, Bill Covaleski.

Want to join Bill on Champions Row on Sunday? Hang out near the Winner’s Circle, get a chance to watch the 3rd lap climb on The Wall and enjoy a special VIP buffet and an open Victory beer tap. We have one VIP pass for the person who gives us the best tagline for the brand-new Victory beer blog. Either leave your idea in the comments below or Tweet us @victorybeer before 3pm (EST) on Saturday, June 6th.

2 Responses to Are you pedaling to Victory?

  1. Rich Pawlak June 6, 2009 at 4:44 AM #

    My tagline suggestion:


  2. Eylem December 11, 2015 at 9:21 AM #

    There is a saying out there in the cyncilg world about whether people ride to eat, or eat to ride. While my stomach cannot deny that this is true one way or the other, with myself I wonder more if I actually ride to create. Cycling is always a fuel fo the creative juices. Good luck with the new project. I’ll be anxious to see it.j

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European Tradition.


American Ingenuity.

The Victory Brewing Story

The story of Victory Brewing Company starts on a school bus in 1973 when fifth-graders Ron Barchet and Bill Covaleski stepped aboard, on their way to a new school. The two became fast friends and remained so, even as they grew up and went to college on opposite coasts. Just months out of college, Bill’s appreciation of good beer and access to his father’s home brewing equipment inspired him to explore the hobby. That same year (1985), Bill gave Ron a home brewing kit as a Christmas gift. With that, both Bill and Ron developed their love of the craft…
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