Bill Covaleski unveils the latest addition to the Victory family, only it’s not exactly the first time we’ve seen this beer. V Saison is a marvelous beer, but the larger corked bottle makes it seem a little unapproachable. We noticed that the sales numbers for V-Saison didn’t reflect the quality of the beer so we went back to the drawing boards to figure out how we could fix that without changing the taste that so many people love. Behold: the more affordable Helios Ale.
We’d love to hear what you think of the re-brand and if we read you right.