A Nervous Brewer on Wine Library TV?

 

Victory Co-Founder prepares before his appearance on Wine Library TV with Gary Vaynerchuck.

I’ve watched Gary Vaynerchuk’s Wine Library TV off and on for some time now, in an attempt to build my wine knowledge and maybe score some new flavor discoveries at a discount. I have to admit, the education is not going all that well as my scattered brain is piling wine detail upon detail, losing the proverbial forest for the trees.

But I keep coming back to the “Thundershow” for the show of it. Chock full of passion and wide-eyed exuberance, Gary ‘Vee’ literally tackles wine each day in an effort to wrestle it and it’s mysteries to the ground, for all to enjoy and learn from. His energy and enthusiasm is genuine and bordering on maniacal.
With this in mind, I sat down in his studio/office in New Jersey on Monday, to expose three of our beers to the man that is the online king of wine. Me, nervous?
As you’ll glimpse from the show, Gary represents a unique personality that can focus passion into an intelligent endeavor. A product that folks want to consume. I am not talking about consuming wine. Sure, that is one of the results of his teaching. But his real product is education. And he dishes this valuable stuff out for free.
What young man would take time each day to self produce an educational show that broadcasts free of charge?
The answer is a young man that recognizes opportunity. I realized that the beautiful multi-story wine, beer and spirits emporium that Gary oversees there in Springfield, New Jersey is pretty unique in it’s attention to detail, inventory and merchandising. Momentarily, I had difficulty envisioning the family beer and spirits shop that Gary tells me he grew this out of over the last decade. But, looking at and listening to Gary in person, it is abundantly clear that an entrepreneurial fire burns brightly in him, turning many opportunities that other souls would simply overlook, into chances to excel and set new expectations for the audience he serves. Offering a public service, I truly hope that Gary is getting rich doing this. 
Oops, there I go, cheering for capitalism. Seriously, this guy should be cheered on as he’s taking risks and harming no one.
Cheers,
Bill Covaleski

 

Episode 1:

 

Episode 2:

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American Ingenuity.

The Victory Brewing Story

The story of Victory Brewing Company starts on a school bus in 1973 when fifth-graders Ron Barchet and Bill Covaleski stepped aboard, on their way to a new school. The two became fast friends and remained so, even as they grew up and went to college on opposite coasts. Just months out of college, Bill’s appreciation of good beer and access to his father’s home brewing equipment inspired him to explore the hobby. That same year (1985), Bill gave Ron a home brewing kit as a Christmas gift. With that, both Bill and Ron developed their love of the craft…
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