Let Your Freak Flags Fly

The restored 1996 HopDevil shirt returns Jan. 15 for a limited time.

This one’s for Jerry. And everyone like myself and Jerry who already has one of these shirts. But it was Jerry who first brought the idea up, so like our Jerk Grinder that he also loves so much, we must see this shirt live on.

My art files say that this design was created May 31, 1996, when HopDevil was an infant, pretty much unknown to the world. The fact that we could dress him up in purple, of all colors, splashed with neon green, magenta and black definitely states that this beer was something unique and special. So wonderful and special, that grown men were willing to part with our hard-earned money to walk around in a purple, magenta and neon green shirt bearing the visage of the ale we loved.

Then, years after the purchase and countless beer festivals and outdoor chores, we suffer the scorn of our wives who thought that such a faded, threadbare relic should have been in the trash long ago. No, we clung to our purple HopDevil shirt like the adult version of a baby blanket that somehow embodied our transition from partying, craft beer newbie to seasoned father dealing with teenagers in our households.

So here he is again, in all of his purple glory, to support his old and tired brother in the closet.

Gentlemen, let your freak flags fly!

This HopDevil throwback shirt is the second in our series of 15 Fashionable Finds in celebration of our 15th Anniversary. This and all anniversary shirts will be available for sale on the 15th of each month. You can buy in our retail store or from our online store. But hurry, because there are only a limited quantity available.

3 Responses to Let Your Freak Flags Fly

  1. Steve J January 14, 2011 at 9:29 PM #

    This is the first I'm hearing about the "Throwback T-shirts." Is there any chance I'll be able to replace my Golden Monkey "no monkeys were hurt in the making of this beer/the tripel do you good" shirt? That would be AWESOME.

  2. Tom November 14, 2014 at 7:51 AM #

    Do you sell victory neons where is your online store

    • Madeline Rice November 14, 2014 at 8:44 AM #

      Hi Tom! We do sell Victory neons. Unfortunately, they’re too fragile to ship, so we do not sell them online.

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European Tradition.


American Ingenuity.

The Victory Brewing Story

The story of Victory Brewing Company starts on a school bus in 1973 when fifth-graders Ron Barchet and Bill Covaleski stepped aboard, on their way to a new school. The two became fast friends and remained so, even as they grew up and went to college on opposite coasts. Just months out of college, Bill’s appreciation of good beer and access to his father’s home brewing equipment inspired him to explore the hobby. That same year (1985), Bill gave Ron a home brewing kit as a Christmas gift. With that, both Bill and Ron developed their love of the craft…
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