Victory Turns 15!

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Emerging from true obscurity in a truly obscure location, we’ve had 15 years (almost) to demonstrate our character here at Victory. Early on we debuted the brazen beast known as HopDevil. This menacingly delicious little ruffian assaulted folks’ sensibilities with a heady, citrusy hop bite tempered with a comforting resolution of rich, German malts and served notice that east coast IPAs had arrived with style. Against the pleas of our few wholesalers in 1997, who correctly recognized that pilsners were misunderstood and generally lame at the time in the US, we stubbornly rolled a new era pils, Prima, and have gained fans and acclaim steadily since with this appealing, crisp quencher. At 10 years we introduced a strong altbier, bright with brassy, German hops that was a deliciously round peg that defied any convenient square hole with our Ten Years Alt.

But innovation needs an appreciative audience and therefore none of these beers could have achieved their destiny, to be loved, if it were not for the characters consuming these exciting brews. We are talking about you. You are one of our characters, a player in this story of craft brewing risk and reward.

So, mindful that our family includes you as much as the characters we’ve developed in HopDevil, Golden Monkey, St. Victorious, etc. we look to celebrate our ’15 Years Of Character’ with all of those who have contributed greatly to the success of Victory.

Starting on February 15, our fifteenth anniversary, we’ll kick off a year of events nationwide, that celebrate our past 15 years together. Join us at Victory on Feb. 15 to witness the first screening of ‘Fifteen Years Of Character(s)’ our video homage to the fans of Victory. Hear the Victory stories of fans and friends like Greg Koch of Stone Brewing and Sam Calagione of Dogfish Head Craft Brewery in this video. That night we’ll pepper our hot, new February menu with some favorite menu items from the past 15 years of Victory, demonstrating the deliciously creative ways that our staff has captured your imagination.

You’ll find Brewmasters Bill & Ron here that evening as well, signing commemorative posters and celebrating your contribution to Victory’s success. Regarding our 15th year, Ron commented, “Nice, six more years before I can enjoy a Victory beer!” To which, Bill added, “Excellent, we can act like we’re 15 for a solid year now!

4 Responses to Victory Turns 15!

  1. Douglas Cummings January 19, 2011 at 10:23 AM #

    It was truly an honor to be a part of the first five of those fifteen years. They were undoubtedly very trying times for us all, but VBC strode forward with pride and distinction. I still feel as though we gave a very contributory education to a market that was still regionally in it's infancy, and a resounding step forward for the Microbrewery revolution. A Big thanks to Bill and Ron for letting me take part… only wish I had gone for that stock option!

  2. Jim January 20, 2011 at 5:08 PM #

    Congrats on the milestone…

  3. Bill the Brewer February 9, 2011 at 4:14 PM #

    Congrats Guys!

    Keep making that awesome craft beer! Heres to another 15 years!


  4. Scott February 15, 2011 at 6:01 PM #

    Congrats to all…love your beer and very happy those of us in Illinois can enjoy…

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European Tradition.


American Ingenuity.

The Victory Brewing Story

The story of Victory Brewing Company starts on a school bus in 1973 when fifth-graders Ron Barchet and Bill Covaleski stepped aboard, on their way to a new school. The two became fast friends and remained so, even as they grew up and went to college on opposite coasts. Just months out of college, Bill’s appreciation of good beer and access to his father’s home brewing equipment inspired him to explore the hobby. That same year (1985), Bill gave Ron a home brewing kit as a Christmas gift. With that, both Bill and Ron developed their love of the craft…
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