Last week, the Philadelphia Inquirer published a story about Budweiser’s new “215” beer. Bill was interviewed for the article, and it really got us thinking about what local means to beer drinkers and to Victory Brewing Company.
If you haven’t read the article yet, the basics are simple: Anheuser-Busch InBev recently trademarked the name “215” (as well as a slew of other area codes). It appears that Budweiser will be brewing a bunch of of area code-named beers in the coming months. The locally focused names are likely an attempt for the big guys to tap into craft beer enthusiasts and supporters of local products.
Personally, we are confident that residents of Chester County, Pa. and the surrounding areas won’t be fooled. Being locally focused is more than just a name or a location. It is about action. Lucky for us, we have nothing to prove. As many of our t-shirts and branded items say, Victory is “Locally Brewed, Locally Loved.” The reason for the local love? We give love to get love.
If you head over to Philly.com to read the article, you’ll see dozens of great comments. One comment from AreaMan summed it up well: “I’ll gladly pay for a local beer that will reinvest that money back into the local economy and community. Think of all the tax money generated when you buy local- the tax you pay on the beer, the tax the brewers pay on the beer, the taxes the brewery employees pay and so on. It just makes sense to buy local.”
He’s absolutely right. Victory Brewing Company has always believed in reinvesting and give backing. Please allow us to toot our own horn for a moment…
Back in May, we launched our Headwaters Grant program. A portion of every bottle of Headwaters Pale Ale sold is collected and distributed to environmental advocacy groups through the Headwaters Grant. Our first recipient is The Guardians of the Brandywine who protect the creek that directly impacts our beer and our community.
Victory Brewing Company also works to sustain local agriculture and promote animal welfare. We sponsor a number of events that benefit local farms and growers. We bring our beer to, and share our proceeds with, events like like Bike Fresh, Bike Local and Maysie’s Farm Fest. Similarly, we participate in numerous events to support the Chester County SPCA like our BrewBQ and Forget Me Not Gala.
Another fun fact: both the spent grain from our brewing process and the unused non-consumer food from our restaurant (for example: prepped potato chips that are never served) are donated to local farms to feed the cows and pigs. Later, we buy those same cows and pigs back to serve some great, locally raised dishes.
As you can see, Victory really does support the “215” (and 610 and 484 for that matter). If you are looking for support for your community outreach effort, complete a Community Stewardship Form to let us know how we can help. We want to be involved where we can and consider each and every request we receive.