And the Victory goes to…

The submissions for our first-ever Inspired by Victory contest made us laugh, cry (the good kind), scratch our heads and then applaud our awesome fans for their creativity.

The panel of judges convened last week for a viewing party and a vote. We did a bit of bantering, but ultimately the decision was unanimous.  And the winner is…

Choose Your Brew!

By incorporating four of our beer brands into one video, the Choose Your Brew crew immediately caught the attention of everyone on the judging panel. We loved the creative idea, the host’s ridiculous clip-on moustache and the somewhat inappropriate double entendres from Mr. Golden Monkey. But what really had us rolling was Mr. Prima Pils’ interesting German accent. It truly was inspired.

Honorable mention (and a bunch of Victory goodies) goes to:

  1. Victory in Space by Victory Dog for the overwhelming number of comments it inspired. We loved the music video concept and the great editing work.
  2. Victory on a Bad Day for making it a good day for us. We were certainly sucked in to the song and the dizzying effects.
  3. Victor Victorson for making Headwaters Pale Ale part of his fitness regime. Also, kudos for keeping in touch with grandma.

We ask all participants in the contest to please send an email to with your name, your video name, mailing address and t-shirt size so that we can send you your winnings.

Thanks to the success of this contest we are thrilled to announce that we will be continuing the Inspired by Victory contest series. Check back in a week to see what our next challenge will be and what you could win by participating.

To watch all of the amazing submissions, visit our contest page.

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European Tradition.


American Ingenuity.

The Victory Brewing Story

The story of Victory Brewing Company starts on a school bus in 1973 when fifth-graders Ron Barchet and Bill Covaleski stepped aboard, on their way to a new school. The two became fast friends and remained so, even as they grew up and went to college on opposite coasts. Just months out of college, Bill’s appreciation of good beer and access to his father’s home brewing equipment inspired him to explore the hobby. That same year (1985), Bill gave Ron a home brewing kit as a Christmas gift. With that, both Bill and Ron developed their love of the craft…
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