It’s the time of year when many of us take some time away from the hustle and bustle of daily life to step back and really examine all that we have to be thankful for.
We here at Victory are lucky. Not many people get to spend their days in a brewery, surrounded by imported malts and whole flower hops and enthusiastic beer-lovers, with the freshest beer around just a few steps away.
We are lucky enough to be based in Downingtown, a town that embraced us since we were a company with just two guys who liked beer, and who thought they could make a pretty good version themselves.
Most of all, we are lucky that there are people who go out of their way to buy Victory beer from their local retailer, will travel to the brewpub and sometimes spend their Saturday night waiting a little bit longer for a table than they wanted to.
We may never be able to fully put into words how thankful we are for our fans, both near and far, but we do our best throughout the course of the year to support the community that has been so supportive of us.
One of the ways we were able to do that this year was by donating more than $45,000 worth of beer, merchandise and money to charities that benefit the communities surrounding our brewery in Chester County.
We were a major sponsor of our very own Berry Woodrow McLaughlin’s quest to become the Woman of the Year, raising a significant amount of money for the Leukemia and Lymphoma Society in the process.
The water that goes in Victory beer comes from the east branch of the Brandywine Creek. Keeping that water clean is important to us, (and to everyone who drinks Victory beer), so this year we created the first ever Headwaters Grant. The grant will be awarded annually, to watershed protection groups. We awarded the first-ever Headwaters Grant in May to The Guardians of the Brandywine. Since then, they’ve been working hard to encourage residents to take personal responsibility for the creek through their My Creek program.
Over the course of the year we brought our beer to events like Bike Fresh, Bike Local, Maysie’s Farm Fest, Honey Fest, and the SPCA’s BrewBQ and Forget Me Not Gala. Then, we shared the proceeds from these events with these groups.
But the bulk of that money went to non-profit organizations that submitted requests through our online Community Stewardship Form. We were able to donate more to non-profit organizations in Chester County than ever before, and though we weren’t able to donate to every organization that put in a request, we did our best to accommodate as many as possible.
As Victory grows in the coming years, we will continue to grow our charitable giving, expanding beyond just non-profit groups in Chester County to charities everywhere there are Victory fans.
It is just a small way that we can say thanks and support the community that has supported us.