Campaign to Cure Cancer

By Matt Krueger

You met Matt Krueger last week in our Meet Victory blog post. As our Restaurant General Manager, Matt knows what it means to serve others. He takes great pride in creating a beer and food experience for all of our patrons. It is his hope, that you get a sense of escape when coming to Victory Brewing Company.

Now, Matt is serving others on a much larger scale as he campaigns to become the Leukemia & Lymphoma Society’s Man of the Year. During this 10-week campaign, he has challenged himself to raise some serious funds. With his killer determination and with Victory’s help he’s planning to raise $100,000. In the guest post below, Matt tells you what his campaign means to him…

When you work for a company that gives so much back to the community it makes it easy to get involved on a personal level. Victory Brewing Company gave me the confidence and tremendous support to embark on a campaign that will be the most selfless thing that I have ever done in my life.

When I was sixteen my mother was diagnosed with breast cancer. I can vividly remember my dad telling me while we were cleaning the hardwood floors in our laundry room. I was complaining about spending my Saturday on my knees doing chores when he told me. Suddenly, chores didn’t seems so bad. I was overwhelmed by a feeling of helplessness for my mother and her new trial. Today, thankfully, she has been in remission for 22 years and just celebrated her 75th birthday.

Last year, my co-worker Berry Woodrow ran for the Leukemia & Lymphoma Society’s Woman of the Year and did an amazing job. Watching her dedication to the cause was incredibly inspiring. She is a leukemia survivor and her commitment to finding a cure is unwavering. Watching her take on the challenge to raise funds, brought me back to those feelings of needing to do something when my mom was sick.

When she came to me last November to ask me to run for the 2012 Man of the Year, I was stunned. I didn’t think I had the passion that she did. I mulled it over for many weeks and was about ready to say “no.” I didn’t think I had what it takes to convince people to support my cause. But then, I felt a cold wave of helplessness that I had not felt since I was sixteen. I needed to do something for her, for my mom and for everyone else who has ever been affected by cancer.

I am no longer sixteen and I am no longer helpless. Now, I can do something to help others avoid those feelings of despair. I have embarked on this campaign and hope to raise $100,000 to help little kids with cancer. I ask you to join me in this fight as I sacrifice my time, energy and sanity to win the nomination of the LLS Man of the Year.

Onward to Victory!

How can you help Matt and little kids with cancer?

1. Donate directly through his campaign link.
2. Enter the raffle to become a Brewer for a Day. 100% of proceeds go to LLS through his campaign.
3. Join us to Blow Up Cancer!

One Response to Campaign to Cure Cancer

  1. Amy February 21, 2012 at 10:33 AM #

    Matt – I am a new breast cancer survivor and 2012 is MY year! 2011 was horrible on so many levels, but the silver lining is that I have met SO MANY amazing people through this journey. Good luck on your campaign! I will support you in any way that I can.

    Best wishes for an AWESOME 2012,

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European Tradition.


American Ingenuity.

The Victory Brewing Story

The story of Victory Brewing Company starts on a school bus in 1973 when fifth-graders Ron Barchet and Bill Covaleski stepped aboard, on their way to a new school. The two became fast friends and remained so, even as they grew up and went to college on opposite coasts. Just months out of college, Bill’s appreciation of good beer and access to his father’s home brewing equipment inspired him to explore the hobby. That same year (1985), Bill gave Ron a home brewing kit as a Christmas gift. With that, both Bill and Ron developed their love of the craft…
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