Summer Time and the Winning’s Easy

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When did May get here? Where did April go? And March, for that matter! The months seem to be whizzing by as we continue to be busy over here. Sometimes we wish time would slow down so we could get more done. But when the speeding of days means that it is now time to drink some Summer Love, we gladly welcome the month of May!

So… Happy May Day and happy Summer Love Ale drinking!

We are incredibly proud of our award-winning seasonal brew. And, as you’ve heard — or read — us say time and time again, we are humbled to have fans like you who drink Summer Love and all of our brands. With that in mind, we wanted to do something special for you and in honor of of the taste of Summer. Here it is, our first-ever Find Your Summer Love Sweepstakes!

Starting today, you’ll begin seeing signage at retailers, restaurants and bars that tell you to “Find Your Summer Love.” We’re making it easy and fun to do just that. You can find your summer love in the form of free goodies that we’ll be mailing out to hundreds of winners all summer long. Simply scan the QR code that you find on the posters and coasters, complete a few pieces of information and you’ll be entered to win. The odds are in your favor. No purchase necessary to win, so what are you waiting for?

Find Your Summer Love today. We at Victory already have. See for yourself…

6 Responses to Summer Time and the Winning’s Easy

  1. Ray Greenly May 25, 2012 at 10:00 PM #

    I got my first case of Summer Love. I love it. I haven’t ever had a Victory that I didn’t like but this is different. Again you have separated yourselves from the pack with one of a kind brews. I see more awards coming!

  2. Tom May 25, 2012 at 11:29 PM #

    How can I win since I have no smartphone?

  3. Doug Geiger June 11, 2012 at 7:48 AM #

    I was disappointed to hear that Victory Sunrise and Moonglo would nor be available in bottles this year, cause attributed to the expansion. Alternately,I decided to purchase a half keg (6-9-12)of Sunrise and bottle myself to preserve this fine product. I was aware the web site listed the ABV down to 5.7 from the typical 6.7, but was more disappointed to find the Sunrise at 5.0. Is this a version of Sunrise Lite??? This brew lacks the character of the fine wheat products that I have been purchasing from Victory since 1997. Is their an anti-wheat conspiracy afoot at Victory?? I would like to know why this product changed so drastically from previous years when the quality rivaled beer produced by Theo DeGroan (Ron’s associate)at Baltimore Brewing years ago. Let’s get the wheat up men! Prost!

    • Victory June 11, 2012 at 11:14 AM #

      We are as disappointed as you are about our capacity constraints. Thank you for loving Sunrise enough to purchase a 1/2 bbl. We are not sure where you’ve seen Sunrise listed at 6.7% or even 5.7% ABV. The highest ABV we’ve ever achieved with Sunrise was 5.9% last year. That was after it had been 5.4% the previous year. One of the great things about seasonals is that we’re not locked into a completely stringent recipe. The recipes for seasonals can vary slightly year over year.

      Sunrise Lite is certainly not our intention this year, and we are pleased with how the recipe turned out. Definitely no anti-wheat conspiracy as we are still brewing Mad King’s Weiss a-plenty and our new Alla Spina Novello features wheat as well.

      Cheers to you and thanks for your comments and support.

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European Tradition.


American Ingenuity.

The Victory Brewing Story

The story of Victory Brewing Company starts on a school bus in 1973 when fifth-graders Ron Barchet and Bill Covaleski stepped aboard, on their way to a new school. The two became fast friends and remained so, even as they grew up and went to college on opposite coasts. Just months out of college, Bill’s appreciation of good beer and access to his father’s home brewing equipment inspired him to explore the hobby. That same year (1985), Bill gave Ron a home brewing kit as a Christmas gift. With that, both Bill and Ron developed their love of the craft…
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