Enjoy By Dates

There’s nothing like fresh beer! And, if you’ve been unfortunate enough to take a swig of stale beer, you know there’s nothing quite like that taste either. In order to help you avoid that flavor letdown, we’ve been laser coding “Enjoy By” dates onto our beers ever since opening in 1996. Sixteen years later, we’ve upgraded that process. Now appearing in a larger font, etched right on to the bottle, you can see if the beer you are drinking is in code:

Be sure to check the code prior to purchase. (FYI, our date codes used to appear on the labels. The new codes will be more consistently readable and doesn’t wipe off.) We advise our consumers to keep an eye on beer date codes because no one can protect fresh beer like you, the consumer. If the code is out of date, please point it out to your retailer.

6 Responses to Enjoy By Dates

  1. Brian July 26, 2014 at 7:22 PM #

    Did you guys revert back to dates on the label? I’ve noticed as of late that all Victory brews on the shelves now have the date on the label, and all of the products with the date etched into the bottle appear to be 6 – 12 months old.

    • Victory Brewing Company August 1, 2014 at 3:09 PM #

      Hi Brian,
      Yes, we did revert back to codes on the labels. Cheers!

  2. jbeahler July 28, 2014 at 2:02 PM #

    How long is the enjoy by date after bottling? Is it different for each beer?

    • Victory Brewing Company August 1, 2014 at 3:08 PM #

      Hi! Yes, each beer is different. Please refer to the following:
      ·Prima Pils: 5 months
      ·HopDevil: 5 months
      ·Headwaters: 5 months
      ·DirtWolf: 5 months
      ·Victory Lager: 5 months
      ·Summer Love: 5 months
      ·Helios: 1 year
      ·Golden Monkey: 3 years
      ·Storm King: 5 years
      ·V12: Bottled On
      ·Monkey Big Bottles: Bottled On

      • Lance August 1, 2014 at 5:14 PM #

        What about Whirlwind Witbier?

        • Victory Brewing Company August 4, 2014 at 10:02 AM #

          Whirlwind: 1 year

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European Tradition.

  

American Ingenuity.

The Victory Brewing Story

The story of Victory Brewing Company starts on a school bus in 1973 when fifth-graders Ron Barchet and Bill Covaleski stepped aboard, on their way to a new school. The two became fast friends and remained so, even as they grew up and went to college on opposite coasts. Just months out of college, Bill’s appreciation of good beer and access to his father’s home brewing equipment inspired him to explore the hobby. That same year (1985), Bill gave Ron a home brewing kit as a Christmas gift. With that, both Bill and Ron developed their love of the craft…
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