Enjoy By Dates

There’s nothing like fresh beer! And, if you’ve been unfortunate enough to take a swig of stale beer, you know there’s nothing quite like that taste either. In order to help you avoid that flavor letdown, we’ve been laser coding “Enjoy By” dates onto our beers ever since opening in 1996. Sixteen years later, we’ve upgraded that process. Now appearing in a larger font, etched right on to the bottle, you can see if the beer you are drinking is in code:

Be sure to check the code prior to purchase. (FYI, our date codes used to appear on the labels. The new codes will be more consistently readable and doesn’t wipe off.) We advise our consumers to keep an eye on beer date codes because no one can protect fresh beer like you, the consumer. If the code is out of date, please point it out to your retailer.

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European Tradition.


American Ingenuity.

The Victory Brewing Story

The story of Victory Brewing Company starts on a school bus in 1973 when fifth-graders Ron Barchet and Bill Covaleski stepped aboard, on their way to a new school. The two became fast friends and remained so, even as they grew up and went to college on opposite coasts. Just months out of college, Bill’s appreciation of good beer and access to his father’s home brewing equipment inspired him to explore the hobby. That same year (1985), Bill gave Ron a home brewing kit as a Christmas gift. With that, both Bill and Ron developed their love of the craft…
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