Meet Victory: Matt Couch

Meet Matt Couch, a senior brewer here at Victory. Matt ensures that the wort leaving the brewhouse is to specification, laying the foundation for the rest of the brewing process and helping to make sure the liquid we produce is the awesome, high quality beer that we know and love.

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Q: How long have you worked here at Victory?
A: I started in December of 2011, so just over two years.

Q: What is the best thing about your job? And the worst?
A: The best thing is coming in to work and meeting challenges at every turn. We have a fantastic staff that is very driven to solve problems and execute an amazing product. The worst thing is winter, oh wait, you wanted the worst thing about the job…

Q: What was the worst job you ever had?
A: The worst job I ever had was cleaning a hardware store. I was around twelve or thirteen years old and my parents thought it would be a good idea for me to earn some extra cash. It was every other week, but still, I hated doing it.

Q: Tell me something about yourself that no one would know just by looking at you.
A: I’m really into philosophy and I spent a couple of years in private study. Honestly, I always thought the biggest questions were the best ones to ask.

Q: When you were a kid, what did you want to be when you grew up? Why?
A: Archaeologist. I’ve always been a little bit of a nerd. My parents bought me some books about adventurous archaeologists and I was hooked. Also, let’s face it, Indiana Jones is the coolest.

Q: What do you miss most about being a kid?
A: The innocence. Life is so much easier when you don’t have somewhere to be every minute of every day.

Q: If you could witness any event past, present or future, what would it be?
A: I would have loved to be with Magellan when he circumnavigated the globe. The idea of sailing into a mystery seems pretty wild.

Q: Finish this sentence: Beer is…
A: A provider of truth.

Q: What’s the #1 most played song on your iPod?
A: Right now I’m rocking a lot of Three Blind Wolves‘ “Hotel.” If you haven’t heard of it, you should check them out. I’m kind of a trendsetter when it comes to music. I was listening to Passenger before it was cool.

Q: What is your favorite line to quote from a movie?
A: “Who, that little guy? I wouldn’t worry about that little guy.” – Super Troopers

Q: What is your favorite Victory beer and food pairing?
A: Dark Lager and a pretzel. It just seems right.

Q: If you knew the world was ending, what would you do differently?
A: I would buy a boat and sail across the Atlantic. No itinerary, just open water.

Q: If you could have any super power, what would it be and why?
A: How ’bout the power to move you?

Q: Which celebrity do people tell you that you resemble?
A: Somebody a lady couldn’t think of, but that’s about the only resemblance someone else outright told me about. She said it was definitely someone from TV. Jordan knows what I’m talking about. He was there.

Q: Who is your celebrity crush?
A: Sophie Marceau was up there for a long time. I think now I’m more of an Eva Green guy.

Q: What would you name the autobiography of your life?
A: Used Couch for Sale: It’s More than a Classified Ad


2 Responses to Meet Victory: Matt Couch

  1. Art March 18, 2014 at 8:19 PM #

    Worked at parksburg. Have a cool pic of cranes moving the tanks.

  2. Sam May 13, 2014 at 8:24 PM #

    Matt Couch IS some kind of a NERD.

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European Tradition.


American Ingenuity.

The Victory Brewing Story

The story of Victory Brewing Company starts on a school bus in 1973 when fifth-graders Ron Barchet and Bill Covaleski stepped aboard, on their way to a new school. The two became fast friends and remained so, even as they grew up and went to college on opposite coasts. Just months out of college, Bill’s appreciation of good beer and access to his father’s home brewing equipment inspired him to explore the hobby. That same year (1985), Bill gave Ron a home brewing kit as a Christmas gift. With that, both Bill and Ron developed their love of the craft…
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