Meet Victory: John Coleman

It’s been a while, but we’re excited to bring back our Meet Victory series, so you can get to know some of the faces behind our brews. This month meet John Coleman, CEO of Artisanal Brewing Ventures. We thought he was the perfect start to the return of this series! Spoiler alert: he’s a Caddyshack fan!

Q: What is your official title and to someone who doesn’t work at Victory, what does that mean to them? How does your day-to-day job affect the product in their hands?

CEO of Artisanal Brewing Ventures. My job is to help set the Vision and Mission of the organization. By focusing on the industry dynamics and consumer trends we will introduce brands and systems that will provide us with future growth and expansion.

Q: How long have you worked here at Victory?

I’ve been part of STBC and ABV for 18 months. Prior to that, I was President & COO of Pabst Brewing Co, and spent 23 years with ABI, ending as Sr. VP of Sales & Marketing for the Western U.S.

Q: What is the best thing about your job? And the worst?

Best: meeting all the great people at every level of the beer industry.


Q: What was the worst job you ever had?

Dishwasher at a local Brooklyn restaurant when I was in H.S. I had a lot of fun, but 300 covers and everything washed by hand, made for some LONG nights!

Q: Tell me something about yourself that no one would know just by looking at you.

I used to be 6’4”…after 27 years in the beer business I’m now 5’11”. How did that happen???

Q: What’s the best gift you ever gave?

The day I gave my now wife, Laurie her engagement ring…23 years ago.

Q: When you were a kid, what did you want to be when you grew up? Why?

I wanted to be an Architect because I liked designing and building things. Unfortunately, this was pre CAD and I was a LOUSY drawer.

Q: What do you miss most about being a kid?

Summers off!

Q: What’s the last book you read?

Setting the Table by Danny Meyer…great book on his Hospitality philosophy and owning/operating multiple restaurants with very different concepts.

Q: If you could witness any event past, present or future, what would it be?

The signing for the Declaration of Independence.

Q: Finish this sentence:

Beer is… proof that God loves us!!!

Q: What’s the last song you added to your playlist?

People are Crazy by Billy Currington

Q: What is your favorite line to quote from a movie?

Bill Murray in Caddyshack: “Big Hitter the Dali Lami…flowing robes…”

Q: What is your favorite Victory beer and food pairing?

Vital IPA and smoked wings.

Q: Who’s your dinner party dream guest?

Abraham Lincoln

Q: If you knew the world was ending, what would you do differently?

Spend more time with my family & friends.

Q: If you could have any super power, what would it be and why?

Fly…I hate sitting in traffic.

Q: Which celebrity do people tell you that you resemble?

Bill O’Reilly

Q: What’s on your wish list?

Clean water, no hunger and education available to all.

Q: Who is your celebrity crush?

Halle Berry

Q: What would you name the autobiography of your life?

Enjoy Yourself Now…You’re Going To Be Dead For A LONG Time!!!


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European Tradition.


American Ingenuity.

The Victory Brewing Story

The story of Victory Brewing Company starts on a school bus in 1973 when fifth-graders Ron Barchet and Bill Covaleski stepped aboard, on their way to a new school. The two became fast friends and remained so, even as they grew up and went to college on opposite coasts. Just months out of college, Bill’s appreciation of good beer and access to his father’s home brewing equipment inspired him to explore the hobby. That same year (1985), Bill gave Ron a home brewing kit as a Christmas gift. With that, both Bill and Ron developed their love of the craft…
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