Meet Victory: Sami

Q: What is your official title and to someone who doesn’t work at Victory, what does that mean to them? How does your day-to-day job affect the product in their hands?

Well my business cards say Capital Area Sales Manager, but I really just beat the streets talking with retailers to get our product in the consumers hands and manage our wholesalers to drive our distribution goals.

Q: How long have you worked here at Victory?

3 glorious years in July.

Q: What is the best thing about your job? And the worst?

The best thing would be that I get to have a beer just about any time I’d like one and its perfectly acceptable in our industry. The worst thing is that some people think all sales reps do is drink beer. That’s all they can see when we’re out at promos, which gives careers in beer that ‘rockstar’ appeal. So I try not to take away those assumptions when pouring at a beerfest on Saturday after an already 70 hour week. Just don’t assume I’m a ‘promo girl’, then we WILL have problems.

Q: What was the worst job you ever had?

I’d say the worst job I ever had was sort of part timer where I worked for an inventory company. Various types of retail stores from Cracker Barrel to Joe’s Tires, counting inventory and compiling reports for their fiscals. The job was so easy but the start time was 3-4am after I closed the bar which was my full time gig at the time. I always had 2-3 jobs back then, I like to pretend it kept me out of trouble.

Q: Tell me something about yourself that no one would know just by looking at you.

I look like a total mess when I brush my teeth, toothpaste foam goes everywhere… like a rabid dog.

Q: Finish this sentence: Beer is…

a social lubricant that stimulates conversation and interactions bringing people together and creating life. (Golden Monkey has made a lot of babies, right Bill?)

Q: When you were a kid, what did you want to be when you grew up? Why?

I wanted to be a writer and musician. But jokes and sarcasm constantly drip from my lips and my pen; music, well the instruments have lived in their cases for some time now.

Q: What was your favorite toy as a kid?

This awesome stuffed dog I used to drag around by a string like he was my pet, now I have a real one.

Q: How old is the oldest pair of shoes in your closet?

A 14 year old pair of Harley boots. I won’t elaborate but I had some fun times riding around half the country with super nice people.

Q: Can you play any instruments?

My violin I played the longest but again it’s been in the closet for some years. Guitars I still own, but same deal. Piano was a brief couple of young years.

Q: What is your favorite cereal?

Don’t eat cereal it’s the devil.

Q: What was the worst punishment you received at school?

None. Ever. I was a well behaved and obedient child. Not sure what happened there.

Q:  What was your childhood nickname?


Q: Do you have any strange phobias?

I fear nothing, or so I’ve been told. I have everyone so fooled.

Q: What are three things still left on your bucket list?

I’ve always wanted to be the only inhabitant of a small island for just a few days. Finish this story I’ve been lackadaisically writing for 10 years. And see all the 7 wonders of the world.

Q: What is your favorite line to quote from a movie?

“Where we’re going, we don’t need roads…” Dr. Emmett Brown, Back to the Future

Q: What is your favorite Victory beer and food pairing?

Desert island is Prima. For serious, wouldn’t want to live without it. Paired wiiiith…. Anything. Nothing. It’s perfect.

Q: If you could have any super power, what would it be and why?

Time travel, I’d like to go back and change a few things, just to go forward and see what would happen. I might put it back, might not.

Q: Which celebrity do people tell you that you resemble?

I used to hear Nelly Furtado a lot back in the day but that was a few lbs ago.

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European Tradition.


American Ingenuity.

The Victory Brewing Story

The story of Victory Brewing Company starts on a school bus in 1973 when fifth-graders Ron Barchet and Bill Covaleski stepped aboard, on their way to a new school. The two became fast friends and remained so, even as they grew up and went to college on opposite coasts. Just months out of college, Bill’s appreciation of good beer and access to his father’s home brewing equipment inspired him to explore the hobby. That same year (1985), Bill gave Ron a home brewing kit as a Christmas gift. With that, both Bill and Ron developed their love of the craft…
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