Keepin’ My Day Job

By Victory founder and president, Bill Covaleski (aka B. Covasizzle) I’ve decided to keep my day job and put my dreams of an acting career on the shelf. As you’ll see from my cameo appearance in The Hopp Mobb’s film “Beerhind The Music,” my abandonment of Hollywood poses no great cultural impact. Life will go […]

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Show Your Root Beer Love

We’ve been brewing root beer to serve on draft here in our brewpub since 1997, but this month we started bottling the bubbly beverage for the first time. We are honoring root beer’s move to bottles with this snazzy T-shirt. Get yours in our retail shop, or online here. – K.H.

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Girls Just Wanna Have Suds

Whitney Thompson The idea for Project Venus started (as most good ideas do) over a beer one night. After a day of judging at the Great American Beer Festival, Victory’s own Quality Assurance Manager and former brewer Whitney Thompson and Megan Parisi of Cambridge Brewing Co. sat back and relaxed with a couple beers. Their […]

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Earth-Friendly News

Back in February, in honor of our 15-year anniversary, we added a delicious new beer to our lineup: Headwaters Pale Ale. Since then, many of you have enjoyed the crisp flavor and herbal hop complexity found in the brew. With each sip of our latest masterpiece, you have also been helping to improve and protect […]

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68 is the New 40

[caption id="attachment_2707" align="aligncenter" width="326" caption="Karen and Kelly model the new shirt as they wait to fill their growlers for a fun night ahead."][/caption]

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Victory Induces Labor

We are always giving birth to new ideas at the brewery: Let’s try barrel conditioning Storm King Stout and see what happens. How about if we use our beer as an ingredient in ice cream? We should donate proceeds from the sale of Headwaters to a watershed advocacy group… Although we are constantly birthing ideas, […]

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Macro Beers = Bulk Trash?

From the mind and desk of Victory founder and president, Bill Covaleski… Saturday morning, I spent some time pondering the incredible news I heard last week. Fourteen of the top 40 U.S. craft breweries have reported sales increases of 30% or more for early 2011. We here at Victory have started this year by brewing […]

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Update: April Fools!

If you didn’t figure it out over the course of last week, our expansion announcement was a hoax. We weren’t quite as thorough as Google with our foolery, but we hope you were still entertained. Any of you who filled out the form to request more information about the Ukes of Hazzard really will be […]

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Expansion at Victory

When they formed Victory 15 years ago, Bill Covaleski and Ron Barchet were part of the beginning of the craft beer revolution. Now, Victory is one of the top breweries in the country, distributing its award-winning brews to drinkers across the nation. Victory’s success left the two looking for a new challenge – something else […]

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Victory Over Cancer

Berry happily standing in our brewery. (Photo courtesy of Daily Local News. By Larry McDevitt) As a loyal follower of Victory Brewing Company, you likely know how proud we are of our beer line-up. But, what you may not know is how proud we are of the people who work to keep Victory running smoothly […]

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European Tradition.


American Ingenuity.

The Victory Brewing Story

The story of Victory Brewing Company starts on a school bus in 1973 when fifth-graders Ron Barchet and Bill Covaleski stepped aboard, on their way to a new school. The two became fast friends and remained so, even as they grew up and went to college on opposite coasts. Just months out of college, Bill’s appreciation of good beer and access to his father’s home brewing equipment inspired him to explore the hobby. That same year (1985), Bill gave Ron a home brewing kit as a Christmas gift. With that, both Bill and Ron developed their love of the craft…
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