Feed Your Head: Bill Covaleski Visits SXSW

Victory founder and president, Bill Covaleski, took his first trip to the South By Southwest conference and shares his observations with you: Innovative, flavorful beer doesn’t happen in a void. It takes fertile thinking to envision exciting combinations of malted barley, hops yeast and water, as well as the compelling branding to wrap ’em all […]

Continue Reading · Comments { 4 }

Sudsy Showdown: Beer Madness

With the NCAA Men’s Basketball tournament in full swing, March Madness brackets have already been submitted and many have already been upset (thanks a lot, Morehead State). But, that doesn’t mean your picking and choosing duties are over. Beer bracket competitions abound! If the Richmond Spyders’ win ruined your sweet sixteen choices, never fear; your […]

Continue Reading · Comments { 0 }

Red’y For Baseball

We’ve been brewing around the clock to be ready for the thirstiest season of the year… baseball season! And red’y we are with these great new t-shirts that celebrate our love of the great game of baseball. Sure, red and white may not be every fans favorite color combo, but you must admit that VICTORY […]

Continue Reading · Comments { 5 }

Fifteen Years Of Character(s)

Flame-throwing grills, ex-brewers claiming the glory, a dismissive landlord and ‘touchy’ pals who can barely control themselves… who knew that Victory could survive such a tumultuous first fifteen years!? But outside of the glorious chaos that typifies new businesses of all types, there is a groundswell of love and respect voiced by the ‘Characters’ that […]

Continue Reading · Comments { 1 }

UPDATE – Foamy, Phillies Fun In The Sun

With 17 games to be played at Bright House Networks Field and 8 places to enjoy Victory beer within 10 miles of the stadium, Clearwater, Florida is the place for Philly-liscious fun through February and March! So if your thirst for Phillies fun is causing you to consider a flight south, we have some compelling […]

Continue Reading · Comments { 0 }

Beer Inspired Baking

Blueprints are common at Victory…but for a cake! Chef Lynn Tilyou of Victory Brewing Company suffers from insomnia. This paired with her past career helping her mother as a cake decorator, and our 15 year anniversary on the horizon, has given the midnight creative spark, that led to this bold undertaking. The 15th Anniversary cake […]

Continue Reading · Comments { 0 }

Being Here

  The heartfelt feeling of an empty Victory case out for recycling.If you weren’t one of the lucky 32 who witnessed the first broadcast of our 2011 State Of The Brewery address, well, click here to view it, but treat yourself to this ‘inside info’ before you do so. We wrapped our question and answer […]

Continue Reading · Comments { 1 }

Victory Turns 15!

Emerging from true obscurity in a truly obscure location, we’ve had 15 years (almost) to demonstrate our character here at Victory. Early on we debuted the brazen beast known as HopDevil. This menacingly delicious little ruffian assaulted folks’ sensibilities with a heady, citrusy hop bite tempered with a comforting resolution of rich, German malts and […]

Continue Reading · Comments { 4 }

Let Your Freak Flags Fly

The restored 1996 HopDevil shirt returns Jan. 15 for a limited time. This one’s for Jerry. And everyone like myself and Jerry who already has one of these shirts. But it was Jerry who first brought the idea up, so like our Jerk Grinder that he also loves so much, we must see this shirt […]

Continue Reading · Comments { 3 }

State of the Brewery

Join Victory Brewing Company founders Ron Barchet and Bill Covaleski for their first live video stream as they share a behind-the-scenes view of Victory’s 2010 season and a sneak peak at some of the surprises you can expect to see in 2011 for their 15th year. Got a question you’ve been eager to ask Bill […]

Continue Reading · Comments { 1 }

European Tradition.


American Ingenuity.

The Victory Brewing Story

The story of Victory Brewing Company starts on a school bus in 1973 when fifth-graders Ron Barchet and Bill Covaleski stepped aboard, on their way to a new school. The two became fast friends and remained so, even as they grew up and went to college on opposite coasts. Just months out of college, Bill’s appreciation of good beer and access to his father’s home brewing equipment inspired him to explore the hobby. That same year (1985), Bill gave Ron a home brewing kit as a Christmas gift. With that, both Bill and Ron developed their love of the craft…
Learn More…

Pin It on Pinterest