Happy Hour

We designed it to do that *Image: 49/365ths: Happy Hour Originally uploaded by capnjon21

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The most important thing about BBQ you might not know.

BBQ does not come in a bottle. BBQ sauce, does come in a bottle.Most of the US knows this but our corner of the world has little barbecue tradition to rely on so marketers have conveniently sold us on the notion that barbecue is just a flavoring you can douse over any food, pretty much. […]

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The Untold Secrets of Making Victory Beer

The Happy Hour Guys stopped by the brewery and got a personal tour from Bill Covaleski with some interesting facts that most people don’t know. For example: Do you know who designs Victory’s labels? You might be surprised. If you’re interested in taking a tour of the Victory Brewery just stop by on Fridays and […]

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Sweet Victory?

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You’ll Be Kicking Yourself if You Miss This Beer Ride

Join Team Victory for Irish Pub’s Tour de Shore – Sunday July 26th

On Sunday, July 26th, over 750 bicyclists will gear up to ride the 22nd Annual Irish Pub Tour de Shore, a 65-mile bike tour of scenic South Jersey. Meet up with Brewmaster Bill Covaleski and other Victory riders at the Irish Pub on 20th and Walnut in Philadelphia and ride on to the Irish Pub in Atlantic City. Irish Pub Atlantic City will host a post-ride BBQ and refreshing Prima Pils will be on tap awaiting your arrival.

This year’s Tour de Shore is proud to support Philadelphia Police Charities.


Each rider is asked to raise $150. As an incentive, Victory is offering the following:

  • Each registered rider will receive a Victory water bottle. (We can’t always drink beer.)
  • Raise $250 and receive a Growler + a certificate to fill it with your Victory of choice
  • Raise $500 and receive a $50 Victory Brewing Company gift certificate
  • Raise $1000 and receive a HopDevil or Golden Monkey cycling jersey
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Cycling to Victory?

Mayor Nutter and Bill Covaleski

Another sunny June Sunday and another world-class bike race. Man, we are fortunate.

It took more work than ever to pull off this year’s TD North Philadelphia International Cycling Championship due to budget constraints, but many pitched in. I am proud to say that we contributed our greatest asset, delicious beer, to become the official beer of the race.

I also got to thank Mayor Nutter, first-hand, for . . .

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Victory Brewing Founders Named Entrepreneur Of The Year Award Finalists

Aren’t Press Releases great?
We know that Blogs are supposed to be more than just another outlet for traditional ‘push’ media. They’re supposed to be about conversation and transparency, etc. Well, yeah, we believe that to be true, but the problem is that we have this really cool Press Release about Bill and Ron that we had written up and we thought it would be silly not to at least give you the option of reading it ;-) So if you’re not too offended by this blatant breach of ‘social media’ etiquette, feel free to read our big news and let us know what you think:

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Are you pedaling to Victory?

Want to join Bill on Champions Row on Sunday? Hang out near the Winner’s Circle, get a chance to watch the 3rd lap climb on The Wall and enjoy a special VIP buffet and an open Victory beer tap. We have one VIP pass for the person who gives us the best tagline for the brand-new Victory beer blog. Either leave your idea in the comments below or Tweet us @victorybeer before noon (EST) on Saturday, June 6th.
Mention the words “bike race” to anyone in the Philadelphia area and their response is not just any bike race, it is THE bike race. Brightly clad riders spinning by at break-neck speeds or pedaling valiantly up the Manayunk Wall as they traverse the Philadelphia International Championship pro cycling tour course. This is the

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Two words . . . sounds like . . .

@TheBrewNote We couldn’t have said it better ourselves.

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We Need You to Vote Victory!

Wow, on the same day we learned that the New York Times chose Prima Pils as the best pilsner they could find, we also find ourselves pitted against the upstart Philadelphia Brewing Company in a contest for Philadelphia’s “Golden Local” hosted by NBC Philadelphia. Now, we are confident that our Philly area fans will recognize […]

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European Tradition.


American Ingenuity.

The Victory Brewing Story

The story of Victory Brewing Company starts on a school bus in 1973 when fifth-graders Ron Barchet and Bill Covaleski stepped aboard, on their way to a new school. The two became fast friends and remained so, even as they grew up and went to college on opposite coasts. Just months out of college, Bill’s appreciation of good beer and access to his father’s home brewing equipment inspired him to explore the hobby. That same year (1985), Bill gave Ron a home brewing kit as a Christmas gift. With that, both Bill and Ron developed their love of the craft…
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