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Prima Pils: Perfection Since 1996

The clean, soft headwaters of the Brandywine…the delicious Franconian Pilsner malt…the elegant whole flower noble hops…and the slow fermentation and cold aging. Without these essential aspects and a lot of attention to detail, there wouldn’t be the Prima Pils perfection we have come to love. Let’s take a look at how Prima was inspired and […]

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Prima Pils Poached Shrimp Flatbread

Your Nonna is calling, and she wishes she’d invented this to-die-for pizza dough and Mediterranean-influenced recipe. Hey—we’re willing to share! All she needs to do is grab some Victory Brewing Company Prima Pils German lager and marvel as its bright flavor creates a most memorable pizza dough and topping. Our Prima Pils Poached Shrimp Flatbread […]

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Warm Up with Prima Pils-Infused Tomato Soup

Late winter deserves a classic—and at Victory Brewing Company, we’ve got your souped-up classic right here! Mom never swirled our Prima Pils into all that tomato goodness (though she probably enjoyed one while cooking), yet we’re certain she wouldn’t mind us tinkering with one of our favorite comfort foods. Whip up this quick and easy […]

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Cooking with Beer this Thanksgiving? 4 Amazing Recipes

About this time last year we shared with everyone our picks for pairing Thanksgiving Dinner and Victory beer, but for 2010 we wanted to take it one step further. This year we asked our acclaimed Brewpub chefs to compile their secret recipes featuring Victory beer. As soon as we saw what they put together we […]

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Monster Mutant Mashups?

Victory RELUCTANTLY explores the art of mixing beers. It’s October and that means two things. Phillies post season baseball and Halloween. While we celebrate the Phightins every day, we thought this year we would throw a little treat into our bag of tricks. It’s no secret that ever since Bill and Ron started producing beer there have been Mad Beer […]

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A Nervous Brewer on Wine Library TV?

  Victory Co-Founder prepares before his appearance on Wine Library TV with Gary Vaynerchuck. I’ve watched Gary Vaynerchuk’s Wine Library TV off and on for some time now, in an attempt to build my wine knowledge and maybe score some new flavor discoveries at a discount. I have to admit, the education is not going […]

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If You Like Pilsner Urquell, You’ll Love Prima Pils.

Web Celebrity and taste expert Gary Vaynerchuck compares Pilsner Urquell to Prima Pils with Victory Brewing President and Co-Founder Bill Covaleski. You don’t want to miss this!

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Thanksgiving Victory

Yesterday we tweeted (yes, it’s officially a verb) the question that’s on everyone’s mind the week before Thanksgiving, “What Victory Beers pair best with Thanksgiving?” You didn’t disappoint with your answers. Here are a couple of our favorites: ‘Storm King Stout is better with Pumpkin Pie than whipped cream!’ – TheWhiteLilKim ‘Variety pack. I give […]

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Getting hammered by your beer? Try Pilsner.

A good pilsner doesn’t hammer you over the head. It’s subtle, it’s got some structure, and most important, it’s refreshing. With IPAs, if I have more than one or two, my tongue feels as if it’s coated with hop resin and malts. – Bill Covaleski It seems Bill’s subtle approach to brewing Pilsners is paying […]

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Top Chef judge introduces NBC’s Today to Prima Pils

Gail Simmons of Top Chef fame introduces Lester Holt of Weekend Today to the wonders of Prima Pils and spicy Thai food. Good pairing. Highlight: Lester’s sincere reaction “Oh, that’s really good.” Lowlight: Gail almost calling it a “Victoria” Prima Pils. Special thanks to our new official Today monitor, and Twitter friend, @cfinnin.  

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European Tradition.


American Ingenuity.

The Victory Brewing Story

The story of Victory Brewing Company starts on a school bus in 1973 when fifth-graders Ron Barchet and Bill Covaleski stepped aboard, on their way to a new school. The two became fast friends and remained so, even as they grew up and went to college on opposite coasts. Just months out of college, Bill’s appreciation of good beer and access to his father’s home brewing equipment inspired him to explore the hobby. That same year (1985), Bill gave Ron a home brewing kit as a Christmas gift. With that, both Bill and Ron developed their love of the craft…
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