Victory Brewing Co. Takes Fans Behind-the-Scenes to Experience Headwaters Pale Ale Beer Production

Victory Brewing Company Takes Fans Behind-the-Scenes
to Experience Headwaters Pale Ale Beer Production

Victory Beer Blog Brings Transparency to the Brewing Process

DOWNINGTOWN, PA – The fans of Victory Brewing Company are about to be rewarded for their loyalty as Victory’s blog gives them an inside look at the production of one of its most popular brands. Beginning on September 7, 2011 the Victory Beer Blog will be sharing details, photos and videos to let beer drinkers in on some industry insider information.

In the interest of consumer transparency, Victory Brewing Company recently blogged about the challenges they face when predicting growth and contracting hops. The newly released and overwhelmingly popular Headwaters Pale Ale is a perfect example of how brewery supply isn’t always able to keep up with consumer demand. The beer, released for the first time in 2011, was so well-received that Victory’s supply of the centerpiece Citra hops got dangerously low. Unwilling to compromise on the recipe, Victory had to slow production of the brand — until now.

On Sept. 7, when the behind-the-scenes blog series launches, readers will be able to follow along as Victory travels to Washington state, selects and contracts the hops, then returns to brew and package the beer and much more.

Not only will Headwaters Pale Ale be readily available once again, but never-before-shared information will be made public.

“We know we have many fans who are passionate about Headwaters, and we were disappointed when they couldn’t easily obtain it,” said Victory Brewing Company President and Brewmaster Bill Covaleski. “By giving them a look in to the process, we hope they gain a greater understanding of the choices we made.”

The blog series titled “Behind the Scenes: Watch Headwaters Flow” can be found at www.victorybeer.com/blog beginning on Sept. 7, 2011. The behind-the-scenes batch of Headwaters Pale Ale will be hitting shelves in mid-October.

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European Tradition.

  

American Ingenuity.

The Victory Brewing Story

The story of Victory Brewing Company starts on a school bus in 1973 when fifth-graders Ron Barchet and Bill Covaleski stepped aboard, on their way to a new school. The two became fast friends and remained so, even as they grew up and went to college on opposite coasts. Just months out of college, Bill’s appreciation of good beer and access to his father’s home brewing equipment inspired him to explore the hobby. That same year (1985), Bill gave Ron a home brewing kit as a Christmas gift. With that, both Bill and Ron developed their love of the craft…
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