– Joe Sixpack: The good news about Philly & beer

Last week, the agency took an even bigger step by partnering with Victory Brewing to create the new With Love Philadelphia XOXO Victory Summer Love Ale.

The agency and the brewery announced its release at an invitation-only New York press event featuring Victory brewmaster Bill Covaleski. They’ll continue the campaign by distributing thousands of branded beer coasters throughout the region.

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European Tradition.


American Ingenuity.

The Victory Brewing Story

The story of Victory Brewing Company starts on a school bus in 1973 when fifth-graders Ron Barchet and Bill Covaleski stepped aboard, on their way to a new school. The two became fast friends and remained so, even as they grew up and went to college on opposite coasts. Just months out of college, Bill’s appreciation of good beer and access to his father’s home brewing equipment inspired him to explore the hobby. That same year (1985), Bill gave Ron a home brewing kit as a Christmas gift. With that, both Bill and Ron developed their love of the craft…
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