Last week, the agency took an even bigger step by partnering with Victory Brewing to create the new With Love Philadelphia XOXO Victory Summer Love Ale.
The agency and the brewery announced its release at an invitation-only New York press event featuring Victory brewmaster Bill Covaleski. They’ll continue the campaign by distributing thousands of branded beer coasters throughout the region.
Philly.com – Joe Sixpack: The good news about Philly & beer
Posted on June 4, 2010 in
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About Victory Brewing Company
Victory Brewing Company is a privately held microbrewery headquartered in Downingtown, Pennsylvania. Begun by Bill Covaleski and Ron Barchet, childhood friends who met on a school bus in 1973, the brewery formally began operations in February of 1996. Victory, Pennsylvania’s widely acclaimed brewery and restaurant, now serves fans of fully flavored beers in 30 states with innovative beers melding European ingredients and technology with American creativity. To learn more about Victory Brewing Company, visit us on the web at www.victorybeer.com.