Looking for Love? Victory Brewing Company Releases its Popular Seasonal, Summer Love Ale

Looking for Love? Victory Brewing Company Releases its Popular Seasonal, Summer Love Ale

Announces the 2013 “Find Your Summer Love” Sweepstakes

DOWNINGTOWN, PA – Beginning in early May, consumers won’t have to look far to “Find their Summer Love,” as Victory Brewing Company’s crowd-pleasing summer seasonal brew, Summer Love Ale, spreads from the City of Brotherly Love to more shelves across the country.

Originally commissioned in 2010 to capture the essence of Philadelphia, a city rich in history and flavor, Summer Love Ale has come to represent the nostalgia of summer in all 29 states and the District of Columbia that make up Victory’s national distribution footprint. Released nationally in bottles for the second year, beer aficionados should enjoy seeing this refreshing and flavorful golden ale in more locations, including better supermarkets, as the fan-favorite brand will see deeper distribution than ever before in 2013.

At 5.2% alcohol by volume, Summer Love Ale promises the sublime, earthy familiarity of noble European hops backed up by fresh, clean German malts, and a surprising burst of lemony refreshment from fistfuls of American whole flower hops at its finish.

About the “Find Your Summer Love” Sweepstakes
Also returning in May of 2013 is the “Find Your Summer Love” sweepstakes. By simply scanning a QR code found on select Summer Love Ale posters and coasters, Victory lovers within the general public in participating states will be entered to win summer-inspired giveaways from Victory Brewing Company.  More than 500 winners will be selected randomly over the course of the summer. Prizes will include summer-themed gear like lip balm, beach balls and more.

When do they win?
The sweepstakes will launch May 15, 2013, and run through July 31, 2013. Winners will be notified via email, phone or USPS no later than August 15, 2013.

The fine print:
Anyone may scan the code and complete the information required to enter. In order to comply with a myriad of state regulations, this contest will be voided where prohibited. No purchase is necessary. Alternative methods for entering include visiting www.victorybeer.com/fysl or sending a note card with name, birthday and mailing address to Victory Brewing Company, ATTN: Find Your Summer Love, 420 Acorn Lane, Downingtown, PA 19335.


About Victory Brewing Company

Victory Brewing Company is a privately held microbrewery headquartered in Downingtown, Pennsylvania. Begun by Bill Covaleski and Ron Barchet, childhood friends who met on a school bus in 1973, the brewery formally began operations in February of 1996. Victory, Pennsylvania’s widely acclaimed brewery and restaurant, now serves fans of fully flavored beers in 29 states with innovative beers melding European ingredients and technology with American creativity. To learn more about Victory Brewing Company visit us on the web at www.victorybeer.com.

Contact:

Melissa Thomas
610-514-7009
melissat@victorybeer.com

One Response to Looking for Love? Victory Brewing Company Releases its Popular Seasonal, Summer Love Ale

  1. Joel July 24, 2013 at 5:12 PM #

    I picked up a case of Summer Love at a local distributor in Bethlehem, PA not really knowing how it would taste, but I was told it was a lighter summer ale. The first sips out of the first bottle were good, pleasant but nothing all that spectacular, A nice hop flavor. I finished it with a good, I like it smile to my face. Now finishing off the last bottle, I now think it is a very good summer beer. I hope you can replicate it or even improve on it for 2014. I like it very much, thank you! WOW!

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European Tradition.

  

American Ingenuity.

The Victory Brewing Story

The story of Victory Brewing Company starts on a school bus in 1973 when fifth-graders Ron Barchet and Bill Covaleski stepped aboard, on their way to a new school. The two became fast friends and remained so, even as they grew up and went to college on opposite coasts. Just months out of college, Bill’s appreciation of good beer and access to his father’s home brewing equipment inspired him to explore the hobby. That same year (1985), Bill gave Ron a home brewing kit as a Christmas gift. With that, both Bill and Ron developed their love of the craft…
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