Swing into Spring: Victory Brewing Company Releases Spring Seasonal and Announces Popular Draft-Only Brand will be Available in Bottles

DOWNINGTOWN, PA, February 11, 2014 – Victory Brewing Company® (Victory) is pleased to announce that its popular spring seasonal, Swing Session Saison, is now available in both 12oz. bottles and on draft. The Belgian-style ale boasts spicy aromatic qualities, citrus snap and fresh finish, and will be available across Victory’s national distribution footprint through April.

“The saison style is great for spring and we hope fans enjoy the return of this unique and refreshing brew first introduced last year,” said President and Brewmaster, Bill Covaleski.

SwinSwing-Label-squareg is currently available for purchase in many bottle shops, beer distributors and major gourmet grocery stores, including most Whole Foods Markets and Wegmans locations along the East Coast, as well as at many craft beer bars nationwide. The suggested retail price for a six-pack is approximately $9.99, depending on location.

In other exciting news, Victory’s popular draft-only brand, Mad King’s Weiss®, will be available for the first time in 22 oz. bottles from April through August.
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“The inspiration for our Mad King’s Weiss is Bavaria’s fabled King Ludwig who was said to be a little ‘mad.’ Some might say the same of us for adding lots of extra hop flavor and Belgian yeast to a traditional German-style hefeweizen,” Covaleski joked.  “But the result is a high-powered, yet quenching and enjoyable brew, featuring all German malts, hops and backed by a subtle, spicy complexity from the yeast.”

Though new to bottles, Mad King’s Weiss has long been a popular style at Victory’s Downingtown brewpub and on draft in many craft bars where Victory beer is sold.

“Our brewpub serves as an important R&D facility for us,” Covaleski said. “Watching fans enjoying our beers, many of which are not bottled, provides valuable insight that helps guide decisions related to our future brand lineup. We’ve heard great response to this beer for years, so we’re excited to offer it as new 22oz. seasonal in 2014.”

About Victory Brewing Company
Victory Brewing Company is a privately held craft brewery headquartered in Downingtown, Pennsylvania. Founded by Bill Covaleski and Ron Barchet, childhood friends who met on a school bus in 1973, the brewery formally began operations in February of 1996. Victory, Pennsylvania’s widely acclaimed brewery and restaurant, now serves fans of fully flavored beers in 34 states with innovative beers melding European ingredients and technology with American creativity. To learn more about Victory Brewing Company visit us on the web at www.victorybeer.com.

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European Tradition.

  

American Ingenuity.

The Victory Brewing Story

The story of Victory Brewing Company starts on a school bus in 1973 when fifth-graders Ron Barchet and Bill Covaleski stepped aboard, on their way to a new school. The two became fast friends and remained so, even as they grew up and went to college on opposite coasts. Just months out of college, Bill’s appreciation of good beer and access to his father’s home brewing equipment inspired him to explore the hobby. That same year (1985), Bill gave Ron a home brewing kit as a Christmas gift. With that, both Bill and Ron developed their love of the craft…
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