Victory and Asher’s: A Winning Local Combination

Victory Brewing Company and Asher’s Chocolate Team Up to Create a Decadent Beer and Pretzel Combo

DOWNINGTOWN, PA, March 27, 2014 – Victory Brewing Company® (Victory) and Asher’s Chocolates, two iconic Pennsylvania-based brands, have joined forces to create an indulgent and gourmet food and beer pairing that turns the traditional ‘beer and pretzel’ combo on its head.

White Monkey, Victory’s popular oak barrel-aged tripel on shelves beginning this week, becomes even more silken and sublime when enjoyed with the salty, sweet crunch of Asher’s, Dark Chocolate & Caramel Mini Pretzel. Salted to perfection with Himalayan Sea Salt, this limited Asher’s product was developed exclusively to pair with the refined and nuanced flavors in White Monkey.Ashers White Monkey 1

As the first endeavor, the pairing will be available for purchase together at the following retailers: Link Beverage in Coopersburg; select neighborhood Foodery’s in Philadelphia; The Greeks Next Door in Narberth and of course, Victory’s retail store in Downingtown. The product also will be available on The suggested retail price for Victory’s White Monkey is $9 and Asher’s White Monkey Dark Chocolate & Caramel Mini Pretzels is $7.49.

“This pairing was a natural and easy fit. Beer and pretzels have long been linked as a delicious and traditional pairing, but we wanted to turn up the volume a bit. White Monkey was the ideal choice because it’s smooth and already a great dessert accompaniment,” said Victory President and Brewmaster, Bill Covaleski. “Collaborating with our friends at Asher’s, a local company with a rich tradition of creating the fantastic chocolates that so many of us in this area grew up enjoying, was a no-brainer.”

But Victory and Asher’s have more in common than just good taste. Both companies have a long tradition of producing high quality, hand crafted goods for devoted fans across the country.

“When Victory approached Asher’s with the opportunity of collaboration we didn’t need coaxing.  Already fans of their products, we went to work creating a product and package that would complement the annual release of their White Monkey brew.  Pennsylvania has a rich tradition in chocolates and brewing, and we’re proud to bring this special edition item to fans of Victory and Asher’s.”

About Victory Brewing Company
Victory Brewing Company is a privately held craft brewery headquartered in Downingtown, Pennsylvania. Begun by Bill Covaleski and Ron Barchet, childhood friends who met on a school bus in 1973, the brewery formally began operations in February of 1996. Victory, Pennsylvania’s widely acclaimed brewery and restaurant, now serves fans of fully flavored beers in 34 states with innovative beers melding European ingredients and technology with American creativity. To learn more about Victory Brewing Company visit us on the web at

About Asher’s
A family-owned-and-operated business, Asher’s Chocolates has been making fine chocolates and other classic confections for over four generations. Asher’s Chocolates offers an award-winning selection of chocolates and other sweets—from assorted pralines to our Chocolate Covered Pretzels and creamy fudge and has one of the largest (and most delicious) lines of sugar-free chocolates in the country. The company still uses the freshest, purest ingredients, just as its founder, Chester Asher did since 1892 and maintains its unsurpassed commitment to quality products. To learn more about Asher’s on the web, visit

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European Tradition.


American Ingenuity.

The Victory Brewing Story

The story of Victory Brewing Company starts on a school bus in 1973 when fifth-graders Ron Barchet and Bill Covaleski stepped aboard, on their way to a new school. The two became fast friends and remained so, even as they grew up and went to college on opposite coasts. Just months out of college, Bill’s appreciation of good beer and access to his father’s home brewing equipment inspired him to explore the hobby. That same year (1985), Bill gave Ron a home brewing kit as a Christmas gift. With that, both Bill and Ron developed their love of the craft…
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