Victory Brewing Company Expands Distribution Footprint

DOWNINGTOWN, PA – Victory Brewing Company® (Victory), is pleased to announce that it will expand its national and international distribution footprint to include Idaho, Arizona and Kentucky, as well as the United Kingdom, Cayman Islands and Sweden. The brewery also has realigned and expanded its current distribution partners in Oregon and Washington state.

Beginning this month, Victory’s beer will be available in the following territories and represented by:

  • Oregon - Bigfoot Beverage Distributors, General Distributors and Summit Beverage
  • Washington – C. Stein Distributing Washington, Odom Corporation, Marine View Beverage and Sound Beverages
  • Grand Cayman Island - Brasserie Purveyors
  • Sweden - Great Brands AB
  • United Kingdom - Vertical Drinks

And in January:

  • Arizona - Hensley Beverage Company
  • Idaho - C. Stein Distributing Idaho
  • Kentucky - Heidelberg Distributing Co. and River City Distributing

“Many fans in these markets have long-awaited this news and we’re excited to finally make it official,” said Steve German, vice president of sales and distribution. “We’re looking forward to working with our new partners, and of course, excited by the opportunity to introduce our brand to new fans in states and countries around the world.”

Victory will launch in these markets first with year-round brands—HopDevil® IPA, Headwaters® Pale Ale, Prima® Pils, Golden Monkey®, DirtWolf™ and Storm King®—and look to add their seasonal lineup over time.

With the addition of these new territories, Victory’s national distribution footprint will include 34 states as well as the District of Columbia; the brand will be available internationally at select locations in seven countries around the world.

“For more than 17 years, Victory has maintained a commitment to crafting delicious, full-flavored beer,” German continued. “With great beer now flowing from our second brewery in Parkesburg, we’re excited to share these unique flavors and recipes that our longtime fans have supported with a wider audience of craft beer lovers.”

Once fully operational, the new Parkesburg brewery, which is located just 17 miles from the Downingtown brewery and headquarters, will double Victory’s production capacity.

 

Victory Brewing Company is a privately held craft brewery headquartered in Downingtown, Pennsylvania. Begun by Bill Covaleski and Ron Barchet, childhood friends who met on a school bus in 1973, the brewery formally began operations in February of 1996. Victory, Pennsylvania’s widely acclaimed brewery and restaurant, now serves fans of fully flavored beers in 34 states with innovative beers melding European ingredients and technology with American creativity. To learn more about Victory Brewing Company visit us on the web at www.victorybeer.com.

3 Responses to Victory Brewing Company Expands Distribution Footprint

  1. Rob Absten December 9, 2013 at 1:30 PM #

    So, three more states and three new countries but not West Virginia. You can send your beer across the Atlantic Ocean but not just over the border to the Mountain State.

    Lovely.

    Thanks, everyone!

  2. MaryBeth K December 10, 2013 at 2:23 AM #

    So exciting! I am a Jersey Girl living in the UK. I have really missed American craft brew, but especially my favorite, Victory Hop Devil. They just don’t have the same hop profile that we have at home. I can’t wait to start seeing it in the stores. Thanks and good luck with your new distribution points.

  3. Beth & Dave Wardrop March 4, 2014 at 1:40 PM #

    Thank you for making the decision to market Victory in Arizona. We moved from Reading, PA to AZ five and a half years ago and now we will not have to travel to California for our Victory fix.

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European Tradition.

  

American Ingenuity.

The Victory Brewing Story

The story of Victory Brewing Company starts on a school bus in 1973 when fifth-graders Ron Barchet and Bill Covaleski stepped aboard, on their way to a new school. The two became fast friends and remained so, even as they grew up and went to college on opposite coasts. Just months out of college, Bill’s appreciation of good beer and access to his father’s home brewing equipment inspired him to explore the hobby. That same year (1985), Bill gave Ron a home brewing kit as a Christmas gift. With that, both Bill and Ron developed their love of the craft…
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