Victory Brewing Company Invited to Join Sierra Nevada Brewing Co. for 2014 Nationwide Collaboration, Release Tour

Downingtown, PA—Victory Brewing Company has been invited by Sierra Nevada Brewing Co. to join 11 other craft breweries in a celebration of craft beer called Beer Camp Across America. Inspired by Sierra Nevada’s Beer Camp® program—multi-day beer-making workshops—Beer Camp Across America comprises the creation of a variety 12-pack—one beer per brewery partner—to be released in summer 2014 preceded by a multi-weekend, west-to-east tour of regional festivals that highlight each locale’s craft beer community. The journey will culminate in Mills River, North Carolina, where Sierra Nevada will open the doors of its new East Coast brewery.Sierra Nevada founder Ken Grossman and his son, Brian, co-leader of Sierra Nevada’s North Carolina brewery, personally reached out to founders Bill Covaleski and Ron Barchet to invite them to join the lineup.“Ken, Brian and the entire Sierra Nevada team are once again demonstrating what leadership means in this craft beer world by inviting brewers and consumers to actively participate in their new brewery opening,” said Bill Covaleski. “It’s an honor to be a part of this project.”

“We have two huge advocates of whole-cone hops coming together here,” said Ken Grossman. “Victory knows how to highlight distinct hop flavors and aromas. We strive for the same at Sierra Nevada, so this tag team has lots of promise.”

Opening a second brewery is no small feat for Sierra Nevada, but the Grossmans are adamant about highlighting the greater momentum of craft beer, not just their own next step.

“We’ve been in the game for a while, but we don’t reach a milestone like this without our peers,” said Ken Grossman. “We support each other and we challenge each other. Why not celebrate that spirit and what it’s done for craft beer across the country?”

The specific travel path for festivals is a work in progress, but in early 2014, Covaleski and Barchet will visit Chico, Calif., to brew alongside:

Beer Camp Across America will also support hops and malt research as well as champion the PA craft beer community through the Brewers of Pennsylvania.

Sierra Nevada’s Beer Camp program started in 2008 when a group of distributors wanted to visit Chico and learn how to brew beer. It evolved into a national contest where winners from all over the country head to Chico for a two-day, hands-on brewing session. Sierra Nevada recently reached Beer Camp number 100.

“There are no reins in Beer Camp,” said Ken Grossman. “We typically bring a dozen folks in who don’t know a ton about beer and let them have at it. This time we‘ll be brewing 12 beers with as many pros. It has potential to be epic.”

“This is a great moment for American craft beer,” said Bill Covaleski.  “And Ron and I are psyched to brew a great American craft beer with our friends at Sierra Nevada.”

About Victory Brewing Company
Victory Brewing Company is a privately held craft brewery headquartered in Downingtown, Pennsylvania. Begun by Bill Covaleski and Ron Barchet, childhood friends who met on a school bus in 1973, the brewery formally began operations in February of 1996. Victory, Pennsylvania’s widely acclaimed brewery and restaurant, now serves fans of fully flavored beers in 30 states with innovative beers melding European ingredients and technology with American ingenuity. To learn more about Victory Brewing Company visit us on the web at www.victorybeer.com.

About Sierra Nevada Brewing Co.
Founded in 1980, Sierra Nevada Brewing Co. is one of America’s premier craft breweries, highly regarded for using only whole-cone hops and the finest quality ingredients. The pioneering spirit that launched Sierra Nevada spans more than three decades, with innovation emerging from both the brewhouse and sustainability initiatives. Sierra Nevada has set the standard for artisan brewers worldwide as a winner of numerous awards for its extensive line of beers including Pale Ale, Torpedo®, Porter, Stout, Kellerweis® and a host of seasonal, specialty and limited release beers. Learn more at www.sierranevada.com.

Media Contacts:
Victory Brewing Company
Melissa Thomas
610-514-7009
melissat@victorybeer.com

Sierra Nevada Brewing Co.
Ryan Arnold
530-893-3520
ryan.arnold@sierranevada.com

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European Tradition.

  

American Ingenuity.

The Victory Brewing Story

The story of Victory Brewing Company starts on a school bus in 1973 when fifth-graders Ron Barchet and Bill Covaleski stepped aboard, on their way to a new school. The two became fast friends and remained so, even as they grew up and went to college on opposite coasts. Just months out of college, Bill’s appreciation of good beer and access to his father’s home brewing equipment inspired him to explore the hobby. That same year (1985), Bill gave Ron a home brewing kit as a Christmas gift. With that, both Bill and Ron developed their love of the craft…
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