Victory Brewing Company and Key Ingredient Market Introduce Line of Craft Beer-Inspired Gourmet Cheese Spreads

DOWNINGTOWN, PA, June 9, 2014 – Two local Pennsylvania companies have joined forces to create the ultimate in cheddar cheesy, craft beer goodness. Victory Brewing Company® (Victory), the popular Philadelphia-area craft brewer, and Key Ingredient Market, the Bath-based producer of fresh dips and spreads, introduce three cheddar cheese spreads blending specialty Wisconsin cheddar with best-selling Victory beer brands. Victory Cheddar Spreads will be available mid-June in Whole Foods Markets in Northern New Jersey, New York and Western Connecticut, as well as Victory’s’ Downingtown retail store. Distribution will expand in August to include Whole Foods Markets in the North Atlantic region.

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Retailing at $6.99, Victory Cheddar Spreads merge the fresh, quality ingredients and long-standing traditions of both companies to create interesting flavor profiles for cheese and beer advocates alike. Flavors include HopDevil Cheddar Spread – bold and balanced flavors of HopDevil® Ale are the perfect foil to jalapeños and chipotles in a creamy cheddar base; Headwaters Cheddar Dip – a unique, yet perfect, blend of pineapple, papaya, ginger and curry with the crisp, clean essence of Headwaters® Pale Ale; Golden Monkey® Cheddar Spread profiles the spicy, herbal qualities of the light-bodied, full-flavored beer with the classic, creamy tang of cheddar.

“Collaboration has always been one of the cornerstones of the craft beer movement because it breeds a creative, passionate environment where the possibilities for growth expand infinitely” said Victory’s President and Brewmaster, Bill Covaleski. “It makes perfect sense to unite with an equally passionate company, Key Ingredient Market, to create the delicious sum which we hope everyone will enjoy, of two, compatible parts.”

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About Victory Brewing Company

Victory Brewing Company is a craft brewery headquartered in Downingtown, Pennsylvania. Founded by childhood friends, Bill Covaleski and Ron Barchet, who met on a school bus in 1973, Victory officially opened its doors in February of 1996. In addition to the original Downingtown brewery and brewpub, Victory recently opened a second state-of-the-art brewery in Parkesburg, PA to expand production capabilities and serve fans of fully flavored beers in 34 states with innovative beers melding European ingredients and technology with American creativity. To learn more about Victory Brewing Company visit us on the web at www.victorybeer.com.

About Key Ingredient Market

Established in 2008, Key Ingredient Markets is a Bath, Pennsylvania-based manufacturer of high quality, all natural, hand crafted and hormone free spreads and dips. Born of humble beginnings and focused on organic growth, Key Ingredient Market continues to follow their original principals of quality, consistency and integrity and has quickly expanded distribution from outdoor farmers markets to gourmet and grocery retail outlets. To learn more about Key Ingredient market, their website is www.keyingredientmarket.com

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European Tradition.

  

American Ingenuity.

The Victory Brewing Story

The story of Victory Brewing Company starts on a school bus in 1973 when fifth-graders Ron Barchet and Bill Covaleski stepped aboard, on their way to a new school. The two became fast friends and remained so, even as they grew up and went to college on opposite coasts. Just months out of college, Bill’s appreciation of good beer and access to his father’s home brewing equipment inspired him to explore the hobby. That same year (1985), Bill gave Ron a home brewing kit as a Christmas gift. With that, both Bill and Ron developed their love of the craft…
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