Victory Brewing Expands Distribution to Alabama
Fans in the emerging craft beer hot spot will have one more Victory to celebrate this summer
DOWNINGTOWN, PA – Victory® Brewing Company (Victory), will expand its national distribution footprint to include Alabama, beginning at the end of July. Taking the brand statewide by the end of August are distributors Allstate Beverage Company, of Montgomery, AL; Gulf Distributing Company of Mobile, AL; and International Wines & Craft Beer, of Birmingham, AL.
“We’re excited to finally sell in Alabama,” said Steve German, vice president of sales and distribution. “The craft beer fans there were passionate enough to fight and change certain laws in order to have the right to enjoy full-flavored, delicious beer in their home state. And what better way to celebrate a win, than with a Victory.”
Marking the 30th state, in addition to the District of Columbia, within Victory’s national distribution footprint, the brewery will launch in the Alabama market first with core brands—HopDevil IPA, Headwaters Pale Ale, Prima Pils and Golden Monkey—and look to add their strong seasonal lineup over time.
“Our thirsty fans have been asking us for more,” said Bill Covaleski, Victory’s president and co-founder. “And that is exactly what we’ll be able to deliver with the completed construction of our new, state-of-the-art brewery in Parkesburg. As we grow into that facility, there will be plenty of headspace to continue the delicious experiments and seasonal offerings that our longtime fans have enthusiastically supported.”
The new brewery, located just 17 miles away from the Downingtown brewery and headquarters, will double Victory’s current production capacity, once fully operational later this fall.
Covaleski continued, “This is just the first of a few exciting announcements fans in states where Victory beer is not currently available, can expect from us, and we couldn’t be more excited.”
Victory Brewing Company is a privately held craft brewery headquartered in Downingtown, Pennsylvania. Begun by Bill Covaleski and Ron Barchet, childhood friends who met on a school bus in 1973, the brewery formally began operations in February of 1996. Victory, Pennsylvania’s widely acclaimed brewery and restaurant, now serves fans of fully flavored beers in 30 states with innovative beers melding European ingredients and technology with American creativity. To learn more about Victory Brewing Company visit us on the web at www.victorybeer.com.