Victory Brewing Expands Distribution to Alabama

Victory Brewing Expands Distribution to Alabama

Fans in the emerging craft beer hot spot will have one more Victory to celebrate this summer

DOWNINGTOWN, PA – Victory® Brewing Company (Victory), will expand its national distribution footprint to include Alabama, beginning at the end of July.  Taking the brand statewide by the end of August are distributors Allstate Beverage Company, of Montgomery, AL; Gulf Distributing Company of Mobile, AL; and International Wines & Craft Beer, of Birmingham, AL.

“We’re excited to finally sell in Alabama,” said Steve German, vice president of sales and distribution.  “The craft beer fans there were passionate enough to fight and change certain laws in order to have the right to enjoy full-flavored, delicious beer in their home state. And what better way to celebrate a win, than with a Victory.”

Marking the 30th state, in addition to the District of Columbia, within Victory’s national distribution footprint, the brewery will launch in the Alabama market first with core brands—HopDevil IPAHeadwaters Pale AlePrima Pils and Golden Monkey—and look to add their strong seasonal lineup over time.

“Our thirsty fans have been asking us for more,” said Bill Covaleski, Victory’s president and co-founder.   “And that is exactly what we’ll be able to deliver with the completed construction of our new, state-of-the-art brewery in Parkesburg.  As we grow into that facility, there will be plenty of headspace to continue the delicious experiments and seasonal offerings that our longtime fans have enthusiastically supported.”

The new brewery, located just 17 miles away from the Downingtown brewery and headquarters, will double Victory’s current production capacity, once fully operational later this fall.

Covaleski continued, “This is just the first of a few exciting announcements fans in states where Victory beer is not currently available, can expect from us, and we couldn’t be more excited.”

Click to view the complete list of AL counties in which Victory beer will be available.

Victory Brewing Company is a privately held craft brewery headquartered in Downingtown, Pennsylvania. Begun by Bill Covaleski and Ron Barchet, childhood friends who met on a school bus in 1973, the brewery formally began operations in February of 1996. Victory, Pennsylvania’s widely acclaimed brewery and restaurant, now serves fans of fully flavored beers in 30 states with innovative beers melding European ingredients and technology with American creativity. To learn more about Victory Brewing Company visit us on the web at


One Response to Victory Brewing Expands Distribution to Alabama

  1. Bob October 20, 2013 at 10:46 AM #

    I was in Birmingham, Alabama at the “On Tap Sports Bar” ( and to my delight there was 5 Victory Beers on tap. The bartenders were raving about it which put a smile on my face since I only live 5 mins from the brewery. I talked up DirtWolf to them. They were excited to try it!

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European Tradition.


American Ingenuity.

The Victory Brewing Story

The story of Victory Brewing Company starts on a school bus in 1973 when fifth-graders Ron Barchet and Bill Covaleski stepped aboard, on their way to a new school. The two became fast friends and remained so, even as they grew up and went to college on opposite coasts. Just months out of college, Bill’s appreciation of good beer and access to his father’s home brewing equipment inspired him to explore the hobby. That same year (1985), Bill gave Ron a home brewing kit as a Christmas gift. With that, both Bill and Ron developed their love of the craft…
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