Victory Discontinues Brewery Tours
Swelling production numbers force difficult decision
DOWNINGTOWN, PA – On June 21, Bill Covaleski, President and Co-Owner of Victory Brewing Company, announced that Victory Brewing Company will no longer be giving tours of its brewing facilities. The decision to discontinue tours was not one reached lightly, as Bill and Brewmaster/Co-Owner Ron Barchet valued the opportunity to give fans and consumers a peek behind the scenes of the beer-making process.
“Being able to take the people who love Victory beer and show them where it’s made and who’s making it was something we truly enjoyed,” Bill said. “However, we have to consider the safety of the tours and also the quality of our product — the very reason those people wanted to come on the tours. Because there is such a high demand for flavorful Victory beers, we reached that point where we were forced to decide to end the tours, in order to maintain both safety and quality.”
The last tours will be given on July 3. While visiting the brewery for a first-hand tour won’t be an option, the Victory team plans to give consumers a glimpse of the action through blog posts, videos and photos online at Victorybeer.com and at Facebook.com/victorybeer.
In addition, Bill and Ron invite all Victory fans to come to the Victory brewpub, where there are always dozens of different Victory beers on draft, including specialty brews not available anywhere else.
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