Victory in Kennett: Downingtown–based Brewery Announces Second Brewpub Location in Kennett Square, Pa



DOWNINGTOWN, PA – Victory® Brewing Company (Victory) is pleased to announce that it will extend its craft beer experience in Chester County, signing a lease with Kennett Square Realty and committing to develop an upscale brewpub, with on-premise brewing and a takeout beer component, in Kennett Square, Pa.

“The announcement is a culmination of nearly a year’s worth of planning and effort, and we couldn’t be more excited than we are today to finally confirm for our excited fans, who have been asking, that yes we are in fact headed to Kennett!” said Matthew Krueger, Vice President of Retail Operations.

The nation’s 26th largest craft brewery, Victory’s second brewpub location will occupy all 8,234 square feet of the bottom floor of a four-story, luxury apartment building in Kennett Realty Group’s latest upscale townhome, apartment and retail community, Magnolia Place.  Kennett Realty is owned and operated by the Pia Group, who also own Kaolin Mushroom Farms Inc. and South Mill Mushroom Sales.

“We could not have found a better partner than the Pia family, a group that shared—and are now helping us realize—our vision to bring Victory to Kennett,” Krueger continued, a sentiment echoed by Mike Pia, Jr., developer with the Kennett Realty Group.

“Victory’s mission to provide high quality food, a family-friendly environment, and of course, delicious craft beer, all with a focus on community, ethics and environmental stewardship, made them an ideal partner for this project,” said Pia.  “We’re looking forward to the exceptional experience they’ll bring to the community of Magnolia Place and the greater Kennett Square area.”

Called Victory at Magnolia, the location will accommodate a 250-seat restaurant with space for outdoor dining, and boast a chef inspired menu, featuring some of the company’s signature dishes, including their Hand Tossed Pretzel and Wings of Victory.  The space also will be equipped with a five-barrel brew house to keep new, site-specific brews—along with Victory’s existing lineup of world-class ales and lagers—flowing.

Victory at Magnolia is targeted to open in the second quarter, 2014.  The brewery also is finishing construction on its second production brewery in Parkesburg, Pa., expected to be operational this fall.

Victory Brewing Company is a privately held craft brewery headquartered in Downingtown, Pennsylvania. Begun by Bill Covaleski and Ron Barchet, childhood friends who met on a school bus in 1973, the brewery formally began operations in February of 1996. Victory, Pennsylvania’s widely acclaimed brewery and restaurant, now serves fans of fully flavored beers in 30 states with innovative beers melding European ingredients and technology with American creativity. To learn more about Victory Brewing Company visit us on the web at

Kennett Square Realty is a second generation Real Estate Acquisition, Development, and Management Company. The Chester County-based firm is managed by Vice President Mike Pia, Jr.  Kennett Square Realty’s development is focused on infill projects in communities with vibrant downtown’s throughout Chester County. Magnolia Place is a 112 Unit Mixed-Use Townhouse and Apartment development located in the Borough of Kennett Square.


16 Responses to Victory in Kennett: Downingtown–based Brewery Announces Second Brewpub Location in Kennett Square, Pa

  1. Dr Zibbs July 30, 2013 at 2:29 PM #

    Woo HOOOO!!

  2. marv July 31, 2013 at 8:31 AM #

    Great decision! I manage the mushroom farm next door for the Pias and believe that I am one of your best customers. Proximity will bless us both.

  3. Steve July 31, 2013 at 4:44 PM #

    Awesome news, folks! Just awesome! I love success stories and I especially love American success stories! What will I quaff on opening day? Questions, questions….

  4. Brenda July 31, 2013 at 4:47 PM #

    So disappointed that you never made it to Easton, PA. So many of us here were looking forward to your joining our restaurant scene. We have a great many craft beers available in our restaurants, and we were wishing Victory were available here too. Easton’s loss unfortunately, is Kennett Squares gain…

  5. Sloth August 1, 2013 at 3:30 PM #

    This is the most wonderful news I’ve heard in a long time. I think I just may cry tears of joy.

  6. Tammy Liberato August 1, 2013 at 11:39 PM #

    We love Victory and can’t wait for them to join us in Kennett Square!
    Tammy / Flickerwood Wine Cellars

  7. Jesse Allen August 2, 2013 at 10:08 AM #

    My growler eagerly awaits! This will definitely complete this small town! (Kennett Square resident)

  8. Bill Covaleski August 5, 2013 at 3:21 PM #

    Tammy & all,
    Thanks for weighing in on this news. We are excited to quench the thirsts and appetites for Victory in Kennett Square. We are also excited to expand upon our winning Downingtown restaurant model so that this next iteration is comfortable, familiar and innovative all at the same time. As evidenced by our many beer brands, we think diversity and character are the foundation blocks of fun times!

  9. Bob Allen November 1, 2013 at 7:53 PM #

    I drove though Kennett Square today and seen the Victory tent set up at the site where the new brew pub going to be built. It must of been ground breaking day. There was a lot of people down there a I’m sure the beer was flowing. I was half tempted to go over have them pour me a Hop Devil and join the celebration. Can’t wait for opening day. Good Luck Victory and the Pia’s

  10. Gene Snyder January 28, 2014 at 10:44 AM #

    I live in Largo Florida and got hooked on the Victory Beer at the Bowling Alley. I just found it at the liquor store and now have a small supply here at home. At the bowling Alley we can get it DRAFT AND COLD.

  11. Richard July 22, 2014 at 5:07 PM #

    Can’t wait..Even found Victory brews at Marco Brewery on Marco Island, Florida….Small world !!!

  12. Karen February 20, 2015 at 11:04 AM #

    LOVE that Hop Devil!

  13. Marcia April 13, 2015 at 3:33 PM #

    Will I be able to fill my growlers at the Kennett location? Hoping I won’t have to take a trip to Downingtown to fill them.

    • Madeline Rice April 13, 2015 at 3:43 PM #

      Yes, we will be filling growlers at Victory at Magnolia!

  14. Marcia April 13, 2015 at 3:36 PM #

    I heard that opening date is April 20th, can this be confirmed?

    • Madeline Rice April 13, 2015 at 3:42 PM #

      Can’t confirm an official opening date at this time. Stay tuned!

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European Tradition.


American Ingenuity.

The Victory Brewing Story

The story of Victory Brewing Company starts on a school bus in 1973 when fifth-graders Ron Barchet and Bill Covaleski stepped aboard, on their way to a new school. The two became fast friends and remained so, even as they grew up and went to college on opposite coasts. Just months out of college, Bill’s appreciation of good beer and access to his father’s home brewing equipment inspired him to explore the hobby. That same year (1985), Bill gave Ron a home brewing kit as a Christmas gift. With that, both Bill and Ron developed their love of the craft…
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